Andy! You Goonie!

It’s Friday the 13th, y’all, which is my faaaavorite! Sometimes, there is a full moon on this night, and that’s extra special, but tonight, there is a new moon, which means you can’t see shit. Still, Friday the 13th is a fun day, because you get to act like your bad luck is a result of the day, when it’s really just because life wants to shit on you.

As you may know, I am digging for answers all the time, and some of you know from my previous article I Wanna Dip My Balls In It!, that I am currently seeking answers regarding an unfortunately-named product called Man Dip. In the article, I mentioned that I had contacted the founder of Man Dip, Andy, in search of the answers to my questions. I used the email address given in the contact information on the website, so thinking I would get an answer soon, I hesitated to post the article, but ultimately ended up just putting it out there. I’m glad I did, because the process is taking a bit longer than I’d anticipated.

Matt thinks I’m coming off rude, pushing it too far, and that I probably scared Andy with my raging feminism (uh, humanism, thankyouverymuch) but I don’t think I was that mean. Judge for yourself. Below, is a copy of what I’ve sent to him, so you can see that I’m just a woman, looking for some conversation on the topic.

“Andy,
I have a huge issue with your product. Don’t you realize dip is for everyone, regardless of the ingredients, and calling it “Man Dip” is purposefully alienating the majority of the population? Given these divisive and exclusionary times, branding your product under this name is a huge mistake. I urge you to reconsider your mission statement, where food is not given a gender label.
Feel free to contact me.”

I didn’t receive a response, so I wrote to Andy again, just to check in and make sure everything had been received okay.

“Good morning Andy,
I am following up on the email I sent to you 9 days ago, regarding the name of your product Man Dip. I had figured I would get a canned response, but I got nothing. I realize Public Relations 101 would tell you that saying nothing is better than saying something that might make you look like a dick, so I understand your lack of response altogether. I also realize that I am just one woman, in a sea of many women, whose opinions you probably don’t care about. That may be a rash generalization, but I’m mostly just assuming based on the content of your website. I’m sure you didn’t “get where you are today” by caring about a woman’s opinion.
So when I didn’t get a reply from you, I wrote an article about your product, your website, and your company. Also, being that it’s in the public domain, I mentioned you by name when I talked about the part when I emailed you (and you didn’t reply). Now, you may be on a two-week vacation with your family, or just working really really hard, but you should probably have a canned response for inquiries like mine.
The article is getting a lot of attention, so if your website has seen a recent spike in foot traffic… you’re welcome.
Thank you for your time.”

I included a snippet from the article, for his viewing pleasure, thinking he would be so impressed, that he would write back immediately!

That was on June 16th. As of today, I still haven’t received a reply from Andy, or from any other PR people, or any kind of agent or assistant or customer service representative. I haven’t written a third email (yet) since there is purpose behind their radio silence; a conclusion I came to, when I realized that any positive emails or good feedback is probably getting through just fine. I wonder what is happening with my emails, then? I have ideas…

I picture a big board room full of powerful females, sitting around a big table, reading my email. They’re impressed by my outlook on this stupid matter, and they’re all wondering how such an exclusionary idea could have ever been marketed from their company. How did it get by their brilliant minds? Oh, some dude’s Frat Bro nephew gave it the green light, even though he is only working at the company because of nepotism? I see the powerful females educating him on how fucked up the country already is, without adding chip dip to the list of things that promote divisiveness… they’re showing him a slideshow of products that are marketed to women for more money, for less of the exact same product, just in a flowered scent… they’re showing a slide of the dip, with the red Ghostbusters thing around it, because it shouldn’t be a gendered item…  they’re offering the branding and marketing job to someone else now… it’s a woman… she’s taking the Jersey Shore mentality out of the dip industry… she’s sitting on the desk… she’s eating a big scoop of dip out of the container, and laughing at how delicious it is… the taste of victory, that is. (I find this to be a legitimate use of time, and thereby, an acceptable excuse for not returning my email.)

Or, some old rich grumpy asshole is yelling at his grandson, because he got my email from an assistant of some kind, and he’s mad that his grandson used family money to start a business, and “This is the best you could do?!” He’s super embarrassed. The grandfather is yelling, because he has spent his whole life working hard, and his grandson doesn’t know the meaning of struggling, and doesn’t think things through. He throws the printed-off email on the floor, and the grandson looks at it with failure in his eyes. Man Dip? Really? He asks himself, as he realizes how dumb it sounds.

Or what about like, the wife is checking the email one day, and she sees the email, and she’s like, “Yes, girl, I thought Man Dip sounded stupid too. It may come as a surprise to you, but he didn’t listen to me when I told him that it’s borderline sexist to target a food to one specific portion of the population. When I offered him alternate names, he swiped all of his containers of dip off the desk in a fit of rage, and ran out of the room.” But before she can send the email reply, something happens. I don’t know. I haven’t figured that part out yet.

Or maybe it’s the woman who came up with the name in the first place, and she doesn’t realize she’s a grade A turd? Maybe she thought she was being “clever” somehow when she thought of it, even though it really just sounds like she’s trying to impress her man and his buddies. It also sounds a lot like someone just wants to be One Of The Guys. That’s cute. Now ship me out some free dip, while you think about how you’re setting back our gender 70 years.

These are just ideas. Change or no, at least acknowledge when someone is contacting you about the product you put out there for consumption. Don’t just ignore them. What kind of business plan is that? How busy is the dip industry, that the founder of the company can’t even get a minute to respond to an email? Is he back there, making all the dip by himself? Milking the cows, tirelessly, for the cheese? Mixing the delicious Chorizo sausage by hand?? Harvesting the Habenero Habanero peppers into the midnight hour??? What is consuming so much of his time, that he can’t even get a break? Does OSHA need to pay a surprise visit, to make sure he’s okay? Let’s get legit concerned for Andy, guys. Dude needs a break. #Andyhumanizing

I didn’t ask him for a miracle. He could just write back and say, “Hey, your email caught me off guard because the whole Gendered Food game is new to me, and I hadn’t thought of literally any of the things you said.” At least open up the conversation, dude. And throw me some free dip. Damn.

Customer service is something that goes hand-in-hand with consumer reporting. If you are fine with listening to good feedback, you need to be able to take the bad feedback as well, and use it as an opportunity for improvement. It’s not just about making money. You have to be a mindful businessperson to be able to survive marketing, because your advertising and branding is the face of your company; it’s what represents your name, your employees, your company culture, your mission statement, business plan, and ultimately, you. When someone approaches you with an issue in your advertising, it’s probably a good idea to pay attention to it. These days, you never know who is going to see the bad review of your product… it could be a much bigger group of people than those who see the website itself.

-jg

 

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